Hi, I’m Jess and welcome to
Graphic Bird Designs
Helping brands catch up to the businesses they’ve become
I help established and growing businesses evolve their brand so it reflects who they are now – and supports where they’re going next. I work as a senior brand consultant and designer, leading a clear, collaborative process that feels calm, considered, and genuinely supportive.
When a brand
no longer fits…
it may be time for a change
At a certain point, a business outgrows its brand.
What once worked no longer reflects the scale, confidence, or ambition of the company. Messaging becomes inconsistent. The identity starts to feel dated or unclear. Internally, teams lose alignment. Externally, the brand no longer does the business justice.
That’s usually when leaders realise the brand needs to catch up.
Often, the brand just hasn’t caught up with the reality of the business, and that’s where I come in.
I don’t do quick fixes. I take the time to understand what’s really going on, then guide a considered brand evolution that’s built to last.
My Services
designed for your business
I’m based in South Africa and work with clients locally and internationally.
Most of my work is done remotely, with a clear process and regular check-ins that make collaboration straightforward, regardless of location.
Brand Evolution Engagement
A structured, end-to-end brand evolution for businesses that have outgrown their current brand.
These engagements typically run over 6–10 weeks and are led personally from strategy through to rollout.
Brand Evolution Engagements vary in cost, depending on scope and complexity.
Brand Stewardship Partnership
For clients who want ongoing support after launch, I offer an optional Brand Stewardship Partnership.
This provides senior-level guidance to help protect the brand, maintain consistency, and support confident decision-making as the business grows.
Partnerships are offered on a 3- or 6-month basis, with a clearly defined scope.
Start A Conversation
If your business has outgrown its brand and you’re looking for experienced, considered guidance, I’m here to help!